We work with communities and organizations to create research-driven training programs that enhance social responsibility. We find that improving social responsibility causes groups to operate more effectively, in better harmony, and with less disruption.
At Yellowbrick, we have spent years studying how to help communities and organizations improve their Social Responsibility Quotient © through our evidence-based products and services. Our business-to-business product — the Well Culture Compass © — improves organizations of all sizes and structures, including governmental agencies, school systems, nonprofit organizations, and for-profit entities.
The software analyzes an organization’s culture in relation to the 12 traits of social responsibility. We measure what leadership thinks and what the various stakeholders think. Then we overlay the output to see where the groups are congruent and where there is room for improvement. The overall objective of the Well Culture Compass © is to improve the organization’s Social Responsibility Quotient ©. The tool is scientifically produced and can be easily customized to any context.
We use the ABCD approach to walking an organization down the road to success:
A – Attitudes: This refers to the primary stakeholder’s attitude regarding the organization — including its vision, mission, persona, ethics, and even morality. In this first step, we determine whether everyone sees the organization similarly and, if not, we help the organization achieve a cohesive awareness. We also assess each individual’s own attitude of themselves to determine if there is a fit between the individual and the organization.
B – Behaviors: This refers to the behavior of each internal stakeholder. How do they interact with each other in terms of the 12 traits of social responsibility (e.g., accountability, cooperativeness, compassion)? Are these individuals’ behaviors in line with the attitude of the organization?
C – Connections: In this step, we assess how the organization connects with external stakeholders. Does the surrounding community’s perception of the organization differ from the organization’s preferred attitude?
D – Deeds: In this step, we assess how the organization itself acts with respect to the community. Are these actions in line with the preferred attitude of the organization and to what extent do the organization’s actions exemplify this attitude?
Each step is assessed and measured against the last step. We then assess D against A. Because an organization interacts with a constantly changing world, it must always be cognizant of whether its attitude needs to change. The process therefore needs to be repeated dynamically for continued success.
Yellowbrick can help strengthen an organization’s existing initiatives or create new ones by providing advisory assistance. We provide in-depth, critical evaluations of all communication messaging strategies and public-engagement materials. Whether the goal is to improve mental health, enhance diversity and inclusion, or create a cultural legacy, we are able to identify and provide easy-to-implement training programs that get all stakeholders moving in unison towards the desired goal.
For more information about our products and services, please contact us at: [email protected]
Why the name Yellowbrick?
Yellowbrick is an obvious connection to the Wizard of Oz. People often wonder why a group of researchers studying social responsibility would choose this connotation. The answer is quite simple!
The co-founders of Yellowbrick believe that the wellness of society and culture improves when people are equipped to support — not just themselves — but other members of the community. Like Dorothy and her friends, we understand that the journey down the proverbial Yellowbrick road is easier when everyone in the group works together toward a common, unifying vision. One of the key factors in creating “well” cultures is working to improve aspects of social responsibility such as awareness, cooperation, accountability, respect, and communication.
Again, like Dorothy and her friends, we realize that everyone in life has their own battles, fears, and doubts that may be holding the group back. In the Wizard of Oz, they chose to hold each other up and move forward together. They helped each other overcome their “faults”, and in doing so, the journey was a bit easier for everyone.