Our mission is to help our clients:
- identify their Purpose, Beliefs, Values, and Principles; and
- develop concrete strategies to operate more productively and with greater satisfaction.
Yellowbrick’s breakthrough research has shown that individuals, groups, and organizations are similar, in that we act based on:
- WHO we are;
- WHY we believe that we matter in the world; and
- HOW our attitudes and behaviors affect us and those around us.
Yellowbrick has found that groups and organizations succeed based on their Organizational Culture, much as individual success has been tied to psychological concepts such as emotional intelligence. Yellowbrick has determined that individuals within a group or organization are more productive and satisfied when they act with purpose – based on WHO they are, WHY they matter, and HOW they act in the world. Similarly, groups and organizations are more successful when members are aligned with their Organizational Culture.