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Yellowbrick – Improving culture through research, innovation, and education!

We promote cultural change by developing research-based messaging and educational resources that bring awareness to social issues. Our messaging and educational campaigns are designed to bring communities together. We become a trusted partner to help our clients overcome social and cultural hurdles during growth and development. We know that life becomes easier when there is a helping hand as you travel the Yellowbrick Road.

We have helped clients worldwide. Our products are easily customized to any culture or context.

Yellowbrick develops curriculum, educational resources, and social messaging for PreK-12, higher education, government, and corporate entities. We create issue awareness campaigns and provide messaging strategies for social change.

Our holistic approach begins with the development of messages to be displayed throughout a community (e.g., billboards, radio, screen savers, posters). We then further address the issue by building innovative social change interventions, typically in the format of video games and other digital media applications.

All of our messaging is research-based and designed to promote awareness, compassion, and communication around social issues. We collect outcome data and use it to improve future versions of the campaign.

To learn more and to discuss your groups needs and challenges, contact us at [email protected]

We’re Here To Help 

Contact us at [email protected]

Meet the Yellowbrick team…

Matt Connell, EdD, MBA
Matt Connell, EdD, MBACo-founder & Chief Executive Officer
Matt is an Assistant Professor of Business Administration at Goodwin College and currently serves as the program director. He earned a bachelor’s in Business from Evergreen State College, a master’s in Special Education from St. Joseph College, a doctorate in Educational Leadership from the University of Hartford, and an MBA from the University of Connecticut. His doctoral studies focused on Group Emotional Intelligence and its effect on organizations.
John Christensen, PhD
John Christensen, PhDCo-founder & Chief Research Officer
John is an Associate Professor of Communication at the University of Connecticut. He earned bachelor’s, master’s, and doctoral degrees from the University of Southern California, with a focus on Social Psychology. John completed a pre-doctoral fellowship with the American Psychological Association and a post-doctoral fellowship with the University of Pennsylvania’s Annenberg School for Communication. His research focuses on communication technology and social change.
Terrence Simon, PhD
Terrence Simon, PhDExecutive Leadership
Terrence is an Assistant Professor at Goodwin College in the Business Administration program. He earned a bachelor’s in Business Management from the University of Guyana, a master’s in Education from Walden University, and a doctorate in Organization & Management from Capella University. He also completed a post-master’s certificate in Education from Capella University and a post-doctoral certificate in Management & Finance from Walden University.

We Pride Ourselves On Giving Back.

Check out some of the free tools and resources we’ve created…

Family Resources

Yellowbrick collaborates with educators and parenting experts to provide a vast network of resources for families.

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Consumer Resources

We created The Purpose Project to recognize communities that are actively working to improve their culture.

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